How to Use Color to Improve Home Sales

by Bob Terri Cross 09/29/2019

Are you considering starting or finishing some home improvement projects at the moment? That is wonderful; it is always a good idea to make some upgrades to increase your home's value. However, be sure you are on the right track in regards to your improvements so you can get the most out of your investment.

It is not a secret that some home updates do not increase your home's resale value as much as others, and some hold more emotional appeal than the actual value and may even reduce the value of your home in the eyes of potential buyers. 

This article will look at some of these update strategies and how to boldly choose the colors that tickle your fancy. Also, you will learn how an interior designer and businessman can assist you in harmonizing everything, by using a suitable color in the best possible way to sell more homes and make more profits.

Choose Your Personality Wisely

Before choosing the color, determine what feel you want the property to have. In those resting rooms where serenity is of utmost importance, bringing down the shade of color creates a calming effect, while bold colors create energetic excitement and playfulness. When using brighter, vibrant colors, try to minimize the competition by keeping other colors to a minimum, and adding neutrals. 

Consider Dynamism in Color Choice

When designing a colorful home, you can be a bit more playful with color choices on items that are easily replaceable. A potential home buyer understands they can change the colors of a pillowcase or another accessory. However, if you have painted the interior of your home with an unpopular color, well that's a whole other issue. Bottom line: do not be afraid to play around with the cheap and more easily replaced items in your home but stick to popular neutrals and accents on more expensive items such as paint and flooring.

Trust Your Color Designing Instinct

Stepping away from the usual rule can make all the difference. Contrasting colors can be mixed to create a dynamic design. For instance, a lively, lemon green paired with a vivid, deep blue successfully adds exciting contrast to your space. 

Final Word

Many people prefer going for the path of least resistance when it comes to color. However, that may not the best way to win over modern buyers. Clever use of color can be a fun and effective way to create a mood and show desirable vibes in a home's interior. Color can enhance home sales by creating an individual feel for an entire room with just one accent wall.

About the Author
Author

Bob Terri Cross

I have over 30 years experience in the real estate industry, as a real estate professional and business owner. I specialize in "excellent service" to all my clients, whether a first time home buyer or a seller of a multi-million dollar property! Together with my partner Terri Cross, we have the knowledge and experience to give you the best representation!